Founded in 2023, Sanjana HandiCrafts was born from a vision to modernize traditional jewelry craftsmanship by blending timeless artistry with advanced technology. Rooted in values of respect, commitment, and integrity, our brand is dedicated to creating exquisite pieces while honoring every hand that helps bring them to life — from our artisans to our customers and communities.
At Sanjana HandiCrafts, we don’t just craft jewelry — we craft stories, preserve heritage, and celebrate the spirit of sustainable elegance.
"My father has always taught me that businesses are based on compassionate care, trustworthy alliances, generosity, and respect for each individual, not just monetary principles."
- J.K. Gupta
The origins of Sanjana HandiCrafts date back to 1975, beginning with a humble yet passionate venture into the trade of precious and semi-precious gemstones. Over time, our commitment to authenticity and quality made us a trusted name in gemstone sourcing for renowned global brands and retailers.
Building on this rich heritage, Sanjana HandiCrafts was officially founded in 2023 with a renewed vision — to blend traditional artistry with modern craftsmanship. Today, we are proud to be recognized for our excellence in the manufacturing, wholesale, and export of fine jewelry crafted in 925 sterling silver, brass, and fair-mined gold, adorned with certified gemstones and authentic diamonds.
Our Values
Commitment
At Sanjana HandiCrafts, we are deeply committed to leading the way in responsible and ethical jewelry manufacturing. Our promise extends beyond beautiful craftsmanship — it includes ethically sourced materials, respect for individual rights, care for the environment, and a strong sense of social responsibility in everything we do.
Integrity
At Sanjana HandiCrafts, integrity is at the heart of everything we do. Whether it's a small custom order or a large-scale project, we approach each task with honesty, transparency, and the highest ethical standards — ensuring trust and excellence in every step.
Quality
At Sanjana HandiCrafts, we are committed to delivering jewelry of exceptional quality — meticulously crafted to meet or exceed international standards. Every piece reflects our dedication to excellence, offered at the most competitive and value-driven prices without compromising on craftsmanship.
Adaptability
At Sanjana HandiCrafts, we embrace change and innovation. By continually upgrading our technology and machinery, we stay ahead in a fast-evolving industry — ensuring flexible, efficient, and customized solutions that meet the unique needs of every client.